Les Walden - Marketing Yourself As An Agent - A Snippet from Elevate: A Podcast For Driven Real Estate Agents - Episode 2
Watch the Snippet Here:
For your buyer to feel comfortable in making one of the biggest investments of a lifetime, they have to know, like and trust you. Videos go a long way towards achieving that. Videos allow your personality to shine through a listing so that everyone can get a sense of who you are.
Read the Snippet Here!
Les Walden:
When we first started, we talked about there's, There's two things to marketing and one is marketing the property. When you get that listing, you wanna do the best possible job and the visual experience is the way to do that. The other thing is marketing yourself. People will work with you because they know and trust you and that you gotta give them away at scale to know and trust you. Yeah. And that video you made for us with the why it's a video first so they can see me, Right. I'm walking down the street, They know who I am, they've seen me before. Two, they get a sense of who I am in that video, y'all did great of pulling out of who I am. Why, and letting me talk the way I talk. That's right. I just got back from Dallas and people wanted me to talk more because they're like, Dude, where are you from? I'm like Sounds <laugh>. So they get a sense of who you are, and then over time that trust builds. Yeah.
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